2022 marked a new era for Apexblue. With a renewed focus and an innovative spirit, the company ventured into the realm of big game trolling lures, targeting marlin and tuna. This new line of lures was nothing short of revolutionary, incorporating Venturi jets and air pockets to achieve unparalleled stability in water. Such innovation made these lures not only effective but also beginner-friendly, significantly increasing the hookup rate for big game fish. The impact
was immediate and profound. Anglers, both novices and seasoned, began reporting remarkable catches—first marlins, tunas, a testament to the unique design and functionality of Apexblue’s lures.