The Story Behind: APEXBLUE

In 2017, nestled within the academic halls of innovation and creativity, Apexblue embarked on its journey as more than just a university project. It was the birth of a vision, a brand dedicated to revolutionizing the world of stickbait fishing lures.

The mind behind Apexblue, a passionate angler and student, delved deep into the science of lure dynamics. Through meticulous SolidWorks analysis, focusing on flow simulation and mass properties, the quest was to unravel the mysteries behind the unique swimming patterns of stickbaits. This rigorous exploration led to the creation of lures that were not only innovative but also highly effective, marking the beginning of a significant adventure in the world of fishing.

2017

In 2017, nestled within the academic halls of innovation and creativity, Apexblue embarked on its journey as more than just a university project. It was the birth of a vision, a brand dedicated to revolutionizing the world of stickbait fishing lures.

The mind behind Apexblue, a passionate angler and student, delved deep into the science of lure dynamics. Through meticulous SolidWorks analysis, focusing on flow simulation and mass properties, the quest was to unravel the mysteries behind the unique swimming patterns of stickbaits. This rigorous exploration led to the creation of lures that were not only innovative but also highly effective, marking the beginning of a significant adventure in the world of fishing.

2018 – 2020

Despite this early triumph, the journey wasn’t without its hurdles. Life’s unpredictable nature, from cricket engagements in England to the global pause brought by COVID-19, temporarily halted progress. Yet, the dream of Apexblue never faded; it simmered in the background, waiting for the right moment to re-emerge.

2022

2022 marked a new era for Apexblue. With a renewed focus and an innovative spirit, the company ventured into the realm of big game trolling lures, targeting marlin and tuna. This new line of lures was nothing short of revolutionary, incorporating Venturi jets and air pockets to achieve unparalleled stability in water. Such innovation made these lures not only effective but also beginner-friendly, significantly increasing the hookup rate for big game fish. The impact
 
was immediate and profound. Anglers, both novices and seasoned, began reporting remarkable catches—first marlins, tunas, a testament to the unique design and functionality of Apexblue’s lures.

2023 to Present

Throughout its journey, Apexblue’s creations remained largely within the angling community’s inner circles, cherished by those who knew of their effectiveness and the story behind their creation. However, as we move into 2024, Apexblue stands on the brink of a new chapter. The decision to commercialize, to step into the global market with a line of trolling and topwater lures, alongside fishing accessories tailored for pelagic species, marks a significant milestone.

Apexblue’s commitment to affordability and quality remains unwavering. The vision is clear—to make dream catches accessible to all, to democratize the thrill of hooking a giant of the sea. This move not only represents a business growth strategy but also reflects a deep-seated belief in the joy of fishing, in the bond it creates between the angler and the vast, unexplored waters.