Stickbait & Popper

A versatile 190mm 120g Floating Stick Bait that works well in both slow and fast retrieves. It has an intriguing unique diving action, which comes alive when swept under slack line. The swimming action starts with the tail weaving and splashing on the surface before diving below the water surface continuing to wobble — drawing fish irresistibly towards it — a lure suitable for a variety of species.
Fast retrieve back as kingfish love to chase bait—
appealing not only to novice top water anglers but also to experienced ones. This lure is ideal for catching Big Tuna, GTs and other XL pelagic; make sure a ApexBlue Lure is included it in your tackle box.

The 160mm 80g Popper/Diving Popper is a powerhouse lure engineered for maximum impact. With its tail-weighted design and strategically placed air pockets, this popper achieves impressive long-distance casting while enhancing buoyancy and stability. On retrieval, it creates a dramatic pop, diving beneath the surface to leave a thick bubble trail and tight wiggle before resurfacing for another pop. This enticing action drives fish into a feeding frenzy, making it ideal for targeting mackerel, tuna, GTs, salmon, kingfish, queenfish, tailor, and barramundi in various water conditions.

A versatile 160mm 80g Slow Sinking Stick Bait that works well in both slow and fast retrieves. It has an intriguing unique diving action, which comes alive when swept under slack line. The swimming action starts with the tail weaving and splashing on the surface before diving below the water surface continuing to wobble — drawing fish irresistibly towards it — a design suitable for a variety of species.
Fast retrieve back as kingfish love chase baits—
appealing not only to novice top water anglers but also to experienced ones. This lure is ideal for catching Big Tuna, GTs and other XL pelagic; make sure a ApexBlue Lure is included it in your tackle box.

A versatile 160mm 70g Floating Stick Bait that works well in both slow and fast retrieves. It has an intriguing unique diving action, which comes alive when swept under slack line. The swimming action starts with the tail weaving and splashing on the surface before diving below the water surface continuing to wobble — drawing fish irresistibly towards it — a design suitable for a variety of species.
Fast retrieve back as kingfish love chase baits—
appealing not only to novice top water anglers but also to experienced ones. This lure is ideal for catching Big Tuna, GTs and other XL pelagic; make sure a ApexBlue Lure is included it in your tackle box.

The 120mm 45g Slow Sinking Stick Bait is a compact yet powerful lure, designed for versatility and performance. When swept with a bit of slack, it dives just below the surface, showcasing an irresistible wobble. Its fast-wind capability makes it suitable for a variety of fishing techniques, attracting pelagic species from the deep blue to in close in the shallow waters. It’s a bite size lure that’s essential to your tackle box.

The 120mm 65g Fast Sinking Stick Bait is a robust and dynamic lure, designed for depth and power. With its fast-sinking capability, it quickly reaches the strike zone, making it ideal for targeting species in deeper water or fast currents. When sinking the lure exhibits a captivating wobble that draws predators in. Whether you’re long casting or working the lure on the bottom, this versatile lure performs in a variety of conditions, from offshore deep blue to shallow rocky reefs.